Well…. I bet you think I am writing from Houston right about now but I'm not this year. I kinda wish I was right about now as I am thinking of all my friends and colleagues in their grubbies setting up thier booths, living on trail mix & Monster drinks, working like dogs, not getting a lunch break, running around trying to organize last minute details, worrying about product launches….

oh wait, I am not missing any of that LOL!


What I am missing, is catching up with some of my closest designer friends, seeing what wonderful new collections and designs my colleagues have dreamt up, hanging out with our wonderful MODA team and getting to say hi to some of our favorite customers! I do really miss being in the midst of it all!


Instead this year we are at home, watching Market unfold through the blogs, tweets and facebooks of others. I have been wanting to share a bit more personally about our year for a while now and am almost ready to do it. It might explain why we are at home. I hope to share it all with you soon.


For now, I wanted to show you a little sneak peek of our newest fabric collection… AVALON… that will be showing tomorrow at Market. We are absolutely in love with the lighter, crisper colors and the slightly [but not too much] nautical, Americana feel of this line. We think its… well, we think its a little bit perfect right now!


Stay tuned for the next couple of days as we show more of the line and also share with you some of our brand new patterns that are accompanying the quilts to Houston.














Talk to you soon.


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  1. Kathie | 26th Oct 12

    Very pretty shades of fabric!

  2. Mah Quilter | 26th Oct 12

    Hi Joanna, We are also home following all the happenings. One of the sisters had ip replacement 3 weeks ago so we will pick up again in a week or so. Love the new line. Keeping you and your family in our paryers.

  3. Kelsey | 26th Oct 12

    So excited for this line!!! Beautiful colors! Love that pop of blue 🙂

  4. Mary ann | 26th Oct 12

    Love this line too Joanna, Fig Tree style with a little surprise! Hugs to you and yours, some years we just want to be done…

  5. Alicia | 26th Oct 12

    Looks like a beautiful grouping!

  6. Karen O | 26th Oct 12

    LOVE THIS! I am going to have this one on my list for sure!

  7. Becky S. | 26th Oct 12

    So pretty! I love that little floral stripe.

  8. Valerie Cronin | 26th Oct 12

    Oooo I really love the colors!

  9. CJ | 26th Oct 12

    Beautiful fabrics – AGAIN! I can’t wait to see more and the patterns. I look forward to hearing more from you.

  10. Joanna | 26th Oct 12

    Re: TypePad: [Fresh Figs] CJ submitted a comment on Introducing…..

    Thanks everybody for the happy comments! Joanna

  11. trish | 26th Oct 12

    I hope everything is ok with you all. :0)
    Sweet mercy that is gorgeous fabric!!!
    I am currently working on a quilt using
    Strawberry Fields. :0) Would you like to see?
    And now have two fall table toppers in my kitchen
    using Tapestry and Breakfast at Tiffanys. :0)
    Those two are on my blog. :0) I adore your fabrics!
    Have a nice weekend. Sincerely. Trish

  12. Mary on Lake Pulaski | 26th Oct 12

    Sometimes, home is the place to be! Avalon is awesome!

  13. Nicola | 26th Oct 12

    Delicious! (Would love a dress in that Aqua and Red sprig!) Enjoy Quilt Market from the comfort of your sofa. Hugs x

  14. Cecilia | 26th Oct 12

    Avalon is beautiful! I love the addition of the blue.

  15. Anna | 26th Oct 12

    I love it. Love the colors. Can’t wait to see more. You do have a gift. God is good. How wonderful you can work in what you seem to love. Blessings to you.

  16. | 26th Oct 12

    I love ALL your fabrics….The new.. the old…the bold the crisp!!!I will keep you guys in my prayers for whatever is happening…LIFE…UGH! colleen

  17. charlotte | 26th Oct 12

    Love that pop of darker blue. Very French!

  18. Ramona Chester | 26th Oct 12

    Love that darker blue and that red sort of stripe. I’m totally seeing a flag is my first thought. And I love Avalon – they had the best miniature golf course there – such fond memories!

  19. Candi Gordon | 26th Oct 12

    I love you patterns and your fabrics. Keep it coming! Home is a great place to be anytime. Sorry you missed Market but there is always next year!

  20. Suzette | 26th Oct 12

    Oh how I love that darker blue! What a yummy looking collection. Placing it on my must have list.

  21. Lesley | 26th Oct 12

    Oh my, the fabrics are just so gorgeous I could eat them! Wonderful collection!

  22. janita | 26th Oct 12

    I love what you do Joanna. I don’t have any quilts made in your fabric but I have a serious stash collection going on. Can’t wait to see the fabric in person. It all just creates peace in the heart of me.
    Peace and hugs for today for your circumstance. janita

  23. Darlene | 26th Oct 12

    Oh, Joanna, what a sweet line of fabric. I’m anxious to see your new patterns.

  24. Nancy | 26th Oct 12

    What a delightful collection! Love the range of colors…wonderful! Hugs…

  25. Laura G | 26th Oct 12

    Avalon is beautiful. I love the clear color palette. What ever it is you have been going through I know that all of us who love your talents are with thinking of you and care for your well being.

  26. Sherri | 26th Oct 12

    Love this line! I saw a lot of people buying it tonight at Sample Spree!

  27. Joanna | 26th Oct 12

    Re: TypePad: [Fresh Figs] Ramona Chester submitted a comment on Introducing…..

    You are so right…. Avalon is a magical little place and the perfect little beach town…. Hence the collection.

    Hope you enjoy sewing with it next year!

  28. Cathy K. | 26th Oct 12

    Oh my stars, I just love this new line!!!!!! The blue is just breathtaking! I simply can’t wait until it is released!

  29. Sandy | 27th Oct 12

    Hi Joanna, just spied Avalon on FQS blog and had to pop over and tell you how much I love it. The colors are so beautiful and clean – so coastal. Market does sound incredibly hectic – hey, you get to keep your voice this October – bet your kids will be happy!!

  30. Sivje Parish | 27th Oct 12

    Oh Joanna, I love this new line. Avalon is just lovely, with the fresh colors and vintagey prints.
    I am dying to hear your news and hope it is something wonderful! I know where my thoughts always go when someone says they have news they are not yet ready to share, but I am probably wrong. Whatever it is, I pray blessings on your family!

  31. Hildy | 27th Oct 12

    Wow, I love the blues in this collection! Need to snatch up a few charm packs asap;-) Have a wonderful weekend, Hildy

  32. Joanne L. | 27th Oct 12

    I am in with everyone else! That blue is beautiful!

  33. Sandy D | 27th Oct 12

    I am loving Avalon but then I love all the lines you have designed.

  34. | 27th Oct 12

    I love the colors of Avalon. And cherries and dots are favorites of mine. Wonderful!!!

  35. Modalissa | 27th Oct 12

    We miss you but your beautiful projects are in good hands.

  36. Jacqueline Miller | 27th Oct 12

    I love this collection, especially the little cherries and rosebuds and the whisper of that lovely blue. Wishing you a peaceful autumn with your family, Joanna.

  37. Brenda Sanders | 27th Oct 12

    Very pretty! Still what I think of as “Fig Tree” colors, but adding in some new “Fig Tree” colors! Looking forward to touching it! (That’s the best thing about fabric, touching it and letting my fingers “think” for me). Hope you are doing ok.

  38. cocoquilts | 27th Oct 12

    Love Love Love Avalon and can hardly wait for it to arrive at the LQS! I’ll be happy with the pre-cuts as soon as they are available! Fun to see ahead of time so that I can start organizing my ideas for projects! Love and prayers for you and your family!
    Hugs, Colette

  39. Beth T. | 27th Oct 12

    Oh this is it! This is the perfect Fig Tree line for me. Move over, everything else on my wish list.

  40. Sandra Davidson | 27th Oct 12

    Love Avalon especially the dark blue and red polka dot. Sorry you couldn’t go to market this year but I bet they are all missing you as you miss them. Sometimes it is just good to sit back and take a breather for what ever the reason. Love and blessings Sandra

  41. April Carter | 27th Oct 12

    I love the soft aqua and gray with that deep blue, that’s lovely.

  42. Helen LeBrett | 27th Oct 12

    I got another sneak peak on Sherri’s blog “A quilting Life”. I’m in love with that amazing blue!! Looks like a light navy, and I have to say that it is one of my favorite colors, so I’ll be doing something quilty with it when it comes out!! Can’t wait! And you could use the rest: Market right after PIQF has to be murder!! Hope all is well with you and your family, and that the news is good!! It was good to see you at PIQF!! Hugs, Helen in Healdsburg

  43. Shannon Wallace | 27th Oct 12

    Hi Joanna, I hope that you are all okay. I shall send a prayer your way!

    Avalon is beautiful! Fun!!!

  44. Nancy | 28th Oct 12

    Another beautiful line. It’s understandable that so many of use have difficulty cutting into your fabrics. Right now I am combining some leftover Patisserie with some of the Tapestry, and my gosh, they are gorgeous together. Looking forward to mixing in some Avalon when it’s available.

  45. Mary Kay | 28th Oct 12

    As always, I just love the colors of this line!

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