Almost Here

Its been one of those weeks around here, maybe its been one of those months but I am not quite ready to declare that! We have been working on so many things that we just can't share yet that I have been stumped on what to blog about. I guess that is a good problem to have!

So here are a few updates that I can share…


BUTTERCUP is almost here!


Buttercup, our newest fabric collection, is due to release to stores in February so for all those of you who have been patiently waiting for its arrival, only a few more days or weeks depending on where you live! This line has a classic fresh Spring Fig Tree palette with color names like coral rose, sugar snap, lily stone, bluebell, buttercup and primrose. Doesn't that just make you think of meadows or gardens? Okay so maybe it doesn't, but it could LOL!

My favorite print in this line… Sugar Snap, the little vining sweet pea floral. I am just a bit nuts over this print in every single one of the colorways. I know its not nice to choose favorites and I don't mean to hurt your feelings, other prints, but this one is just a perfect combination of sweet and sassy for me! Love it.

 Sugarsnap Brownforblog  Sugarsnap Creamforblog

Saturatedgreenforblog  Sugarsnap Blueforblog

Sugarsnapforblog  Sugarsnapyellowforblog

Saturatedpinkforblog   Sugarsnap Brownforblog

… yes, I did put the brown in there twice. Feeling a little compulsive to set it up all nice and even. Trust me, you wouldn't want to live in my head! Plus the brown colorway is my favorite.

We made Ella's Party Dress out of this fabric. And boy has it seen its share of parties. It's been traveling around all over the world on trunk shows and in between, my daughter has somehow managed to wear it a couple of times. She is nothing if not persistent :-).

[By the way if you are a store and want to set up a trunk show of Buttercup, let us know as soon as possible. Email me at]. 


For those of you who follow the newest releases and MODA updates, you may already know that the MODA fabric reps are currently showing a brand new line for release May, 2011. It is a fresh, retro, picnic feeling line that it a bit of a departure for me. It is called Strawberry Fields. Did I mention that I am infatuated with this collection? I absolutely ADORE it. But I wasn't always so sure about it…..

20160 15blog

Sometimes as a designer, you are not completely sure of the what the finished product is going to feel like when it is done. You work in your little design cave, come up with something that you think is good, rework it & tweak with if for months, send it on to the company with your fingers crossed and then pray. Literally. I don't know about other designers out there, but for me its that time of waiting for the first set of strike offs that is the hardest. How will the mill interpret my work? How will the art director like it? How will the prints work together once they are on cloth? Will all the colors gel or stand out? Have I forgotten a crucial print to make it all flow and work together?  I start to second guess myself the second I send the package! At that moment it is all about the relief of being finished mixed with the insecurity of sending your latest designs out into the world. It is the moment of no return.

Well, with this line since it is a bit more in the fresh, retro, 50's feel, that feeling of no return was HUGE for me. It felt like forever before the first strike offs returned. But I had never loved a set of strikeoffs more. Did I mention that I am a bit infatuated with this collection? Oh I did already, sorry. Anyway, starting tomorrow, I will be showing you a bit more of that line and the yummy patterns that we are releasing with it.

So stay tuned and if you are not yet signed up for our newsletter, you might wanna. There is a sale email that will be going out tomorrow too. Just saying.

Talk to you soon

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  1. Stephanie | 25th Jan 11

    Beautiful Buttercup and Super Sweet Strawberry Fields.

  2. Joy :o) | 25th Jan 11

    Love your Buttercup range … but I have to admit, I’ve seen sneaky peeks of your “Strawberry Fields” and I simply can’t wait to get me some ….. it’s delish :o).
    Joy :o)

  3. Karen | 25th Jan 11

    I signed up for Fat Quarter Shop’s Mystery BOM because they were using your fabric line! I’ve used Mill House Inn, have a project picked out for Fig and Plum and currently doing a quilt along with Breakfast at Tiffany’s. I am a little obsessed I know! Oh and I have the Audrey skirt pattern as well. LOVE your aesthetic.

  4. Cathy A | 25th Jan 11

    I agree with Joy!

  5. Alice S | 25th Jan 11

    I wish the strawberry line was available now. I love the looks of it!

  6. Sinta Renee | 25th Jan 11

    I am jazzed about your new line! I signed up for FQS Mystery as soon as I saw this fabric group!!! It’s a nice, fresh, little change up after making 5 quilts last year out of your 2010 lines of fabrics.

  7. sherri | 25th Jan 11

    Cannot wait to see this fabric…and it’s so fun to hear how much you like it…I always wonder about that!

  8. Lisa | 25th Jan 11

    Oh Joanna, I saw a sneaky peak a few days ago at Fat Quarter Shop of your sweet strawberry fields since it is going to be their designers block of the month fabric and I have to say, I am smitten! I just love the strawberries and I’ve never done a block of the month before, but I’m signing up for this one. Well done! 🙂

  9. amber | 25th Jan 11

    You say you second guess yourself, but you are a genius in your field so whatever you’re doing ~ works! I LOVE the strawberry print. It seems very different for Fig Tree, but still I love it. It’s a great print and who doesn’t love a print with strawberries on it?!?

    Are you going to Spring Market in Salt Lake?

  10. Mary on Lake Pulaski | 25th Jan 11

    Such beautiful fabric Joanna!

  11. Joanna | 25th Jan 11

    Re: TypePad: [Fresh Figs] Lisa submitted a comment on

    Im so glad that you like the new BOM at FQS. I got the fun opportunity to design the setting and use my fabrics. Double fun! Hope you all enjoy it.


  12. Catherine | 26th Jan 11

    I can’t wait to see the whole range of Strawberry Fields fabrics! So yummy!

  13. Mary Ann | 26th Jan 11

    Looking forward to seeing the whole range too. have to admit I am already partial to the sweet pea print, I love them so much with their heavenly scent reminding us all that spring is on the way.

  14. Lorraine Isaac | 26th Jan 11

    I love the Buttercup line, I have the Dollies pattern and Iam just waiting for the fabric, the sweet pea fabrics are yummy. Lorraine

  15. Irene | 26th Jan 11

    I signed up for the FQ Shop Mystery BOM of the month as well. The new fabric line is delicious and I can hardly wait for it to arrive. I just received my Buttercup FQ bundle too, and I am incorporating some of the fabrics into my current quilt. Stunning fabric! You are a true artist.

  16. Joanna | 26th Jan 11

    Re: TypePad: [Fresh Figs] amber submitted a comment on

    You are so kind to say that. I dont often think of myself in that way but thank you so much. The strawberry print and the floral are two of my personal favorites but I really love this whole line. Not sure what to make with it next!

    Thanks again,


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